Project Overview
For the release of Greek Salad, a series directed by Cédric Klapisch and streamed on Prime Video, I was in charge of managing the promotional content surrounding this original production.
The Challenge
My mission was to oversee the conception, coordination, and delivery of video content designed to enhance the series' communication strategy. These pieces aimed to immerse viewers in the world of the series while maximizing its visibility on social media.
The Solution
Following a shoot in Athens, my team and I produced a collection of brand content videos and white-label assets. To ensure the quality and relevance of the deliverables, I maintained regular contact with the Prime Video teams, organizing steering meetings to incorporate their feedback and continuously adjust the strategy. This collaborative process allowed us to align artistic vision with marketing objectives, while ensuring overall content consistency.
The Results
Upon its release, Greek Salad was met with enthusiastic reception, reaching the top spot among the most-watched series on Prime Video in Europe within just three days.
Project Details
Client
Prime Video France