Project Overview
For the 2022 World Cup, I had the opportunity to design and lead a large-scale advertising campaign for Heetch, a ride-hailing app well established in the daily lives of young urbanites.
The Challenge
My main mission was to develop and roll out an outdoor advertising campaign across the entire Paris metropolitan subway network. The objective was twofold: to capture the attention of metro users during a period of high foot traffic and to strengthen brand awareness at a key moment of the year.
The Solution
Working closely with a team of graphic designers, we created impactful visuals and striking messages that perfectly aligned with Heetch's identity: young, accessible, and dynamic. All of it was executed with a focus on visual and strategic consistency. In addition to the metro campaign, we launched specific activations in several Parisian bars, targeting a young, festive audience that was especially receptive to the brand's universe during this period of sports excitement.
The Results
Thanks to these combined efforts, Heetch successfully capitalized on the unique World Cup atmosphere to assert its position by effectively reaching a strategic audience.
Project Details
Client
Heetch