Project Overview
LOL Qui rit, sort is a show where comedians take on the challenge of not laughing during the game. Season 3 was one of the most successful, captivating a wide audience on Prime Video France.
The Challenge
The goal was to grab attention, generate engagement, and enhance the show's visibility while managing communication with Prime Video to incorporate their feedback and optimize the content to maximize its impact on viewers.
The Solution
I oversaw the conception, production, and distribution of all promotional content. My role included defining the communication strategy, creating innovative video formats, and coordinating with the creative teams. A creative and rigorous strategy was implemented to ensure maximum impact.
The Results
Season 3 was a major success, not only in terms of viewership but also in terms of social media engagement. The content sparked numerous interactions, boosting the show's visibility and popularity among a broad audience.
Project Details
Client
Prime Video France